What's the relation between the "Greatest Pickup Artist", Marketing and you? Read the following article by marketing guru Marlon Sanders and find out. You'll also learn one or two thing about picking up someone for a date tonight :-)
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So there he is.
They call him "the world’s greatest pick up artist." He’s wearing this crazy, tall, funky top hat like a magician. He has odd jewelry on. And he’s teaching guys how to "pick up women."
It’s a show on in the U.S. Where the man named "Mystery" takes a group of dateless, desperate guys and teaches them how to meet women.
It’s fascinating in that he has his own world and own set of terminology. Things like DHV’s, which stands for "Demonstration of Higher Value." Then there are OIO’s, which are indicators of interest and IOD’s, indicators of disinterest.
And the lingo goes on. You can see video of him on VH1.com. Just search for "pick up artist."
What’s totally and completely bizarre to me is how much of what he says applies to Internet marketing. I’m going to zero in on one of those things — demonstrations of higher value. Let’s start with "the pickup artist" TV show to begin with. It probably wouldn’t exist unless a book called "The Game" hit bookstores bigtime and demonstrated the value of the concept. Mystery was the featured character in the book. And that likely had a major impact on him being the featured character in the TV show.
Next, in "The Mystery Method," he has his guys wear clothes or articles of clothing that are unique and stand out. One reason is so they have a conversation piece. The other is to increase their social value.
Point: Your packaging or design of your products and web site signals or demontrates the value you have.
Another thing Mystery has his guys do on the TV show is "social proof" themselves by being seen with attractive people. So a guy might invite along an attractive woman some place to help him meet someone else. By implication, he has high social value if he’s seen with someone perceived as attractive.
In short, social proof. Social proof in marketing would be having articles published in directories, speaking at seminars, testimonials, showing that you hang out with popular influencers, and so forth.
Then, there is scarcity — not looking so "available." By implication, if you’re in demand, that’s a demonstration of your value. And if you’re NOT in demand, then it’s a demonstration of low social value. DLV.
Anyway, I could go on and on drawing parallels.
And the point I want to make today is that you may already know a lot about marketing that you don’t know you know.
Why? Because if you have a boyfriend, girlfriend, husband, wife, you probably used some or all of the above techniques without realizing it.
Signalling value or demonstrating value for your product or service is largely FREE. It costs you NOTHING to do but has a major impact on whether or not people buy from you.
And chances are, you’ve already demonstrated a skill in doing this in an area of your life in the past.
People buy based on benefits - costs. And increasing the benefits part of the equation is as simple as demonstrating or signalling higher value.
Marlon Sanders
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Marlon Sanders is the author of "The
Amazing Formula That Sells Products
Like Crazy." If you’d like to get on his
mailing list and receive tips, articles and
information about online marketing, visit:
http://www.marlonsblog.com/
____________________________
Tashi deley, *
Jorge Pinkus
Your Maximum Success Coach
P.S. Get 13 outrageously successful people --including Joe Vitale and other stars of The Secret-- revealing to you their sure-fire strategies and inspiring stories to master The Law Of Attraction: http://inspired-attraction.pinurl.com
* Tashi deley = Tibetan greeting: "I Honor the Greatness in You."
Sep 15, 2007
Sep 8, 2007
Treating a Rude Customer
I founds this story on the "Laughter is the Best Medicine" blog. It really shows how the correct attitude can save the day. Read on:
An award should go to the gate attendant at Luqa airport. A crowded Malta-London flight was cancelled. She was the lone attendant in charge of re-booking a long line of inconvenienced travelers. Suddenly an angry passenger pushed his way to the desk. He slapped his ticket down on the counter and said, "I HAVE to be on this flight and it HAS to be FIRST CLASS".
The attendant replied, "I'm sorry sir. I'll be happy to try to help you, but I've got to help these people first, and I'm sure we'll be able to work something out." The passenger was unimpressed. He asked loudly, so that the passengers behind him could hear, "DO YOU HAVE ANY IDEA WHO I AM?"
Without hesitating, the attendant smiled and grabbed her public address microphone: May I have your attention please? May I have your attention please?" she began. With her voice being heard clearly throughout the terminal, she said, "We have a passenger here at Gate 14 WHO DOES NOT KNOW WHO HE IS. If anyone can help him find his identity, please come to Gate 14."
With the folks behind him in line laughing hysterically, the man glared at the attendant, gritted his teeth and said, "F*** you!" Without flinching, she smiled and said, "I'm sorry, sir, but you'll have to get in line for that too."
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I hope that, besides a laughter, you got a valuable lesson on marketing and treating the client correctly (of course, the waiting customers, not the angry one, who definitively, got his treatment OK...).
Tashi deley, *
Jorge Pinkus
Your Maximum Success Coach
An award should go to the gate attendant at Luqa airport. A crowded Malta-London flight was cancelled. She was the lone attendant in charge of re-booking a long line of inconvenienced travelers. Suddenly an angry passenger pushed his way to the desk. He slapped his ticket down on the counter and said, "I HAVE to be on this flight and it HAS to be FIRST CLASS".
The attendant replied, "I'm sorry sir. I'll be happy to try to help you, but I've got to help these people first, and I'm sure we'll be able to work something out." The passenger was unimpressed. He asked loudly, so that the passengers behind him could hear, "DO YOU HAVE ANY IDEA WHO I AM?"
Without hesitating, the attendant smiled and grabbed her public address microphone: May I have your attention please? May I have your attention please?" she began. With her voice being heard clearly throughout the terminal, she said, "We have a passenger here at Gate 14 WHO DOES NOT KNOW WHO HE IS. If anyone can help him find his identity, please come to Gate 14."
With the folks behind him in line laughing hysterically, the man glared at the attendant, gritted his teeth and said, "F*** you!" Without flinching, she smiled and said, "I'm sorry, sir, but you'll have to get in line for that too."
=======================
I hope that, besides a laughter, you got a valuable lesson on marketing and treating the client correctly (of course, the waiting customers, not the angry one, who definitively, got his treatment OK...).
Tashi deley, *
Jorge Pinkus
Your Maximum Success Coach
Sep 4, 2007
Free Hugs Campaign
Do you know that September 10 is the International Official Day of Hugs?
But, don't wait to hug somebody today! He or she can be anybody... a family member, your significant other and, of course, a total stranger.
Watch this video:
Sometimes, a hug is all what we need.
Free hugs is a real life controversial story of Juan Mann, A man whose sole mission was to reach out and hug a stranger to brighten up their lives. In this age of social disconnectivity and lack of human contact, the effects of the Free Hugs campaign became phenomenal.
As this symbol of human hope spread accross the city in Australia, police and officials ordered the Free Hugs campaign BANNED.
What we then witness is the true spirit of humanity come together in what can only be described as awe inspiring.
In the Spirit of the free hugs campaign, PASS THIS TO A FRIEND and HUG A STRANGER!
After all, If you can reach just one person, you will move the world!
Tashi deley, *
Jorge Pinkus
Your Maximum Success Coach
* Tashi deley = Tibetan greeting: "I honor the greatness in you."
P.S. Get 13 outrageously successful people --including Joe Vitale and other stars of The Secret-- revealing to you their sure-fire strategies and inspiring stories to master The Law Of Attraction: http://inspired-attraction.pinurl.com
But, don't wait to hug somebody today! He or she can be anybody... a family member, your significant other and, of course, a total stranger.
Watch this video:
Sometimes, a hug is all what we need.
Free hugs is a real life controversial story of Juan Mann, A man whose sole mission was to reach out and hug a stranger to brighten up their lives. In this age of social disconnectivity and lack of human contact, the effects of the Free Hugs campaign became phenomenal.
As this symbol of human hope spread accross the city in Australia, police and officials ordered the Free Hugs campaign BANNED.
What we then witness is the true spirit of humanity come together in what can only be described as awe inspiring.
In the Spirit of the free hugs campaign, PASS THIS TO A FRIEND and HUG A STRANGER!
After all, If you can reach just one person, you will move the world!
Tashi deley, *
Jorge Pinkus
Your Maximum Success Coach
* Tashi deley = Tibetan greeting: "I honor the greatness in you."
P.S. Get 13 outrageously successful people --including Joe Vitale and other stars of The Secret-- revealing to you their sure-fire strategies and inspiring stories to master The Law Of Attraction: http://inspired-attraction.pinurl.com
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